Tuesday 6 March 2007

Incredible India!

One of 'Incredible India' print campaigns

It is just India everywhere in Berlin. Right from the flight magazines , Airport, Buses, Cabs and streets, Its Incredible India campaign. Just landed and all knackered after the flight from London-Stansted.

Whethere you are here to attend the ITB Berlin or not, there is no way one can ignore that India as a partner country this year is ruling the show this time! The show begins tomorrow, but the buzz about India is simply amazing. The huge cut outs showing the print ads of Yoga in India was just covering the heights of some 20 flats all together near Tegel!

In an event organised by GTZ and Messe Berlin tomorrow, The Blue Yonder has been invited to speak on sustainable tourism in India for a ten minute presentation. The other speakers are Taj group of hotels, ITC Welcom Group and Ibex Expeditions.

It's been a surprise for many that we are exhibiting this year with Karnataka Tourism and not Kerala tourism. Considering the fact that we are expanding slowly to Karnataka Tourism and to rest of India, it makes sense to exhibit with them especially looking at what Kerala tourism charges their trade partners!
Berlin © GP 2007

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