|TBY founder Gopinath Parayil at the acknowledgement speech|
The whole is greater than the sum of its parts! This applies especially for the two TO DO! award winners this year: the travel company THE BLUE YONDER from India and the Community Based Tourism project PEARLS OF UGANDA. As well as in the Southern Indian Kerala as in the East African Uganda, many local initiatives are bundled under one umbrella organisation in order to multiply positive economic and social effects in the region. Only the pooling under one umbrella brand attributes invaluable advantages in terms of competitiveness and marketing for the many local groups. Both award winners are – as their predecessors – good examples for the sustain- able success of socially responsible concepts, especially regarding the in- tensive participation of the local population in tourism planning and development. The visitors get an enriched experience through the innovative and at the same time tradition-based tourism products and finally get the chance for meeting local people at “eye-level”.
|Vinod C.P, our colleague collecting the award from the State Secretary|
of the Federal Ministry for Economic Cooperation & Development, Germany
Hansjörg Ruf, president of the board of the Swiss Foundation for Solidarity in Tourism emphasized: "The two TO DO! winners 2012 show in exceptional ways the possible success and sustainability of tourism development when supported by the joint efforts of the population to initiate and implement something themselves. The people are able to not only improve their lives in this way, but can at the same time contribute to a kind of tourism that allows travellers special, authentic insights into the lives and culture of the people. We would like to support these efforts with our prize money and wish the two projects all the best for their further positive development".