A-Z of Responsible Travel | Meaningful

"Responsible Tourism develops travel experiences that reveal truths about the places we visit; provide authentic connections to local people; and ensure our visits benefit those we meet and cause no harm to the environment. What could be more meaningful that that?"

This post card is part of A-Z series on Responsible Travel designed by TBYA for us.

At the ITB Berlin 2013, we are running a session called A-Z on Responsible Travel to demystify the idea of Responsible Travel, to get rid of thousands of academic jargons and make sense to travelers and industry. Shouldn't be Responsible Tourism be more fun than any thing else?

There will be an art interactive art-installation where representative from the trade as well as consumers get an opportunity to highlight a word that's more interesting for them. They could also provide alternative words and even translation in their local language.

On the facebook event, we are getting interesting proposals from public about alternative words. Today, for. e.g some suggested M for Mindful & Memories. What is yours?